
Hence the best marketing strategy, the best way to sell something, is to hint at the existence of some transgressive image or form of expression while maintaining a socially acceptable decorum at the same time: you must be able to activate the spectator’s dirty little mind while nonetheless adhering to standards of decency. The asterisk, for instance, is a stigmatic mark that both conceals, and yet signifies, profanity, e. g., in the word mother*****r.

The censorship of rock and rock music began with Elvis, who, famously, in September 1956, was censored when he appeared on The Ed Sullivan Show: when Elvis began to sing and dance to Little Richard’s “Ready Teddy,” the camera moved in so that the television audience saw him only from the waist up. Here are a few other examples in the history of rock:
Jimi Hendrix – Electric Ladyland (1968) (for the album’s U. S. release, the twenty nude women were replaced by a close-up of Hendrix performing live)
John Lennon and Yoko Ono – Unfinished Music No. 1—Two Virgins (1968) (sold in the U. S. in a plain wrapper in order to cover the couple’s full frontal nudity)
Blind Faith – Blind Faith (1969) (for the U. S. release, a nude young girl holding a phallic model airplane was replaced by a picture of the band)
Alice Cooper – Pretties For You (1969) (on some copies a sticker was placed over the drawing of the girl on the right in order to conceal her exposed white panties)
Santana – Abraxas (1970) (cover had a sticker with an excerpt from a review of the band covering the black woman’s exposed genital area)
Alice Cooper – Love It to Death (1971) (RCA record club issue printed only the top half of the front cover, with the bottom half left blank)
Pink Floyd – Wish You Were Here (1975) (early copies of the album in the U. S. were issued with dark blue cellophane in order conceal the cover picture of the man in flames)
Nirvana – Nevermind (1991) (the genitalia of the male baby were airbrushed away)
Chumbawamba – Anarchy (1993) (cover depicting childbirth in close-up was sold in the U. S. in a plain white sleeve)
While Zombie – Supersexy Swingin’ Sounds (1996) (nude girls on the cover and interior booklet are given bikinis in the “clean” version)
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