Rock On Film

According to Thomas Doherty, in his book Teenagers and Teenpics, it was the use of “Rock Around the Clock” over the opening credits of Blackboard Jungle—released March 1955—that revealed to Hollywood producers rock music could heighten the appeal of a movie (p. 76). However, early on, movies featuring rock music and rock musicians are largely an undistinguished lot, and command little interest anymore, except that of an historic kind. I recently tried to watch the Sam Katzman produced Rock Around the Clock (released in March 1956 according to the IMDB, that is, precisely a year after Blackboard Jungle), featuring Bill Haley and His Comets as well as Alan Freed, and found myself dozing off after the first thirty minutes. Its most interesting feature was the way it demonstrated how the jive talk of jazz culture was quickly imitated by early rock ‘n’ rollers—the word “bebop,” for instance, was used early on to refer to rock music. This feature is revealing because it shows how early (white) rockers tried to manage their relationship to black (masculine) culture.

This historic hindsight allows us to see that a fundamental problem of early movies about rock music was how to handle the complex negotiation of white forays into black culture. Certainly this problem was often displaced, as it is, for instance, in Rock Around the Clock, in which the underlying dynamic is between competing forms of music. Little Richard and Chuck Berry each appeared in a film in 1956 (Don’t Knock the Rock and Rock, Rock, Rock, respectively) but the figure—the transitional object—that eventually allowed such white forays was, of course, Elvis Presley, who burst onto the national stage in 1956. And yet, with few exceptions, Elvis’s channeling of black male sexuality was largely confined to his stage performance, and virtually absent from his cinematic performances, revealing how rock culture and cinematic culture had radically distinct racial orientations. This disparate orientation explains, I think, why virtually no rock films of this era now have little intrinsic interest beyond their historic (documentary) value. Elvis’s rise to fame coincided with the huge increase in the number of televisions in American homes; the estimated number of viewers who saw Elvis on television in 1956 reveals as much about the sheer number of TV sets in America at the time as it does Elvis’s dynamic stage presence. However, the key point is that what was perceived as so threatening in Elvis’s TV performances is largely absent in his cinematic performances; the same disjunction explains why so many early rock films are so lifeless.