High Fidelity

The long-playing (“LP”) microgroove record, what is commonly referred to as the vinyl LP, which in its final form held about 20 minutes of music per side, makes sense, as David Morton has observed, only “in the context of the long passages typical of classical music” (Off the Record 38-39). Peter Goldmark and Edward Wallerstein—the CBS employees who after the end of World War II pushed the invention of the “LP” record in that company’s laboratories—had found that the vast majority of classical compositions could fit on two sides of a single record if the storage capacity on each side was around seventeen minutes. Prior to the invention of the long-playing microgroove record, classical recordings were packaged in “albums,” that is, bundles of 78-rpm discs. In their pursuit of a storage medium that could hold 90 percent of all classical music (Morton 38), Goldmark and Wallerstein, perhaps intentionally, linked “high fidelity” with “high brow.” But as Morton points out, while the term fidelity (truth, accuracy) “remains central in the technical vocabulary of music recording and reproduction” (15), an understanding of common music recording practices reveals that sounds are not captured, but made. Nonetheless, companies which issued jazz records, such as Prestige, were formed after CBS' introduction of the long-playing record medium (Prestige, for instance, in 1949).

In contrast, RCA’s introduction in 1948 of the 7” 45-rpm single (which was able to exploit the technical improvements of the LP with the inexpensiveness of the 78-rpm single) was, as Morton observes, “aimed squarely at the largest market in the country,” popular music (155). Serendipitously, jazz music, with its extended improvisations, lent itself to the high fidelity LP format, and so, somewhat improbably, jazz became “high brow.” By 1957, in Elvis’s Jailhouse Rock, jazz music lovers are portrayed as snobs and elitists. Conveniently, a crucial scene in Jailhouse Rock has been recorded by Krin Gabbard in his important work on jazz and the American cinema, Jammin’ at the Margins (1996). The scene takes place at the home of Peggy’s (Judy Tyler’s) parents. Her father, a college professor, is having a party, during which the conversation has turned to jazz music and a jazz figure named “Stubby Ritemeyer,” a fictional musician whom Gabbard indicates is based on West Coast trumpeter-composer Shorty Rogers.

“I think Stubby’s gone overboard with those altered chords,” says one of the pompous guests. “I agree,” says another, “I think Brubeck and Desmond have gone just as far with dissonance as I care to go.” “Oh, nonsense,” says a man, “have you heard Lennie Tristano’s latest recording? He reached outer space.” A young woman adds, “Some day they’ll make the cycle and go back to pure old Dixieland.” A well-dressed, older woman says, “I say atonality is just a passing phase in jazz music.” Turning to Presley, she asks, “What do you think, Mr. Everett?” He answers, “Lady, I don’t know what the hell you’re talking about,” and storms out of the house. (124)

While Gabbard observes in the scene (and movie) a “dizzy mix of black and white music and their imitations” (125), the scene also is about high (jazz) and low (popular) culture, high fidelity—the extradiegetic jazz recording playing the background—and “low” fidelity—the 45-rpm singles Vince Everett (Elvis) wants to record (“Treat Me Nice”). David Morton observes that “high fidelity became a mass market phenomenon after 1952” (39), and that sales of phonographs and high-fidelity equipment grew throughout the 1950s, one consequence of high-fidelity promotional “fairs” that began in 1949. By 1957, of course, Elvis had been signed to RCA, which had made the corporate decision almost a decade earlier to back and heavily to market inexpensive 7” 45-rpm singles to a popular music audience. Elvis, of course, was signed by RCA to produce singles, not LPs.