According to Wikipedia, there are well over a thousand cover versions of “Louie Louie.” Question: Given the many hundreds of versions available, why is it that the Kingsmen’s cover version the one most widely known? As we all know, Paul Revere & the Raiders recorded the song a week or two after the Kingsmen, but the Raiders’ version failed to become a hit. Why did the Kingsmen’s version succeed and the Raiders’ version fail? After all, it’s the same song. Or is it?
In Rhythm and Noise: An Aesthetics of Rock, Theodore Gracyk asks a relevant question: Why do rock fans “listen again and again to the same records”? Why did a student that Gracyk knew wear out “a new Neil Young cassette in a month”? In answer to these questions, Gracyk writes:
What is needed is a plausible account of how “Louie Louie” can retain its impact when the record is played over and over. The answer must be that song structure is often an incidental framing device for something further; a “coathanger,” as John Sheperd puts it, upon which other qualities and “significant personal statements” are hung. Alan Durant proposes that recording shapes listening by locating the corresponding pleasure in “precise recollection and anticipation: knowing sounds, movements, and instrumental textures by memory and familiarity, rather than by extrapolation from perceived patterns, symmetries and learned musical structures.” But why should this anticipation please us? (58)
The short answer to this question, Gracyk says, is timbre (“what makes a particular musical instrument or human voice have a different sound from another, even when they play or sing the same note”). The problem is that timbres “fade” after a short period of time, “becoming more imprecise with the passage of time” (60). In other words, our auditory memories, when it comes to musical timbres, are poor. We can’t remember a song’s timbres precisely, so we want to hear it again (and again). So why is the Kingmen’s version of “Louie Louie” the one that became the most widely known? The short answer is the song's timbres.
In film studies, the closest analogy to timbre is mise-en-scéne, that magical dimension of a movie that is generated by the gap between a director’s (auteur’s) intentions and the camera’s automatism (André Bazin). When discussing the role of the music producer in the creation of a record, music critic Michael Jarrett writes:
When Owen Bradley produces Patsy Cline’s massive hits, he records a sonic concept just as much as he records an artist. In the vocabulary of film studies, the producer’s purview is the mise-en-scéne, in all of that term’s mystery. (Producing Country: The Inside Story of the Great Recordings, 37).
