Boom 168

It goes without saying that recording technology has had a huge impact on rock music, primarily in terms of performance. Virtually every rap and hip hop group today performs to taped music and/or lip-synchs to prerecorded vocal tracks, an example of how the “live” has been influenced by the recorded. One often refers to a “vocalist” rather than “singer.” In his book, The Recording Angel: Music, Records and Culture From Aristotle to Zappa (Yale UP, Second Ed., 2005), Evan Eisenberg asserts that “Records and radio were the proximate cause of the Jazz Age. . . . Intellectuals and society matrons who hesitated to seek the music out in its lair played the records. . . . [R]ecords not only disseminated jazz, but inseminated it—. . . . [I]n some ways they created what we call jazz” (118). In the same way, digital storage and recording technology shapes contemporary musical creation, and is, in fact, to use Eisenberg’s term, the “proximate cause” of rap and hip hop. An illustration of this idea can be found in the latest issue of Rolling Stone magazine (April 29, 2010), which has a cover story on The Black Eyed Peas. At one point, the article states:

As a songwriter, Will.i.am ascribes to Moore’s Law, the software principle whereby increasingly smaller devices hold increasingly more information. “Right now, every chorus is getting shorter and shorter,” he says. “Soon we’ll be listening to blips. . . .” [A]n apparently simple song, like “Boom Boom Pow,” is actually downright avant-garde. “It has one note,” says Will.i.am. “It says ‘boom’ 168 times. The structure has three beats in one song. It’s not lyrics – it’s audio patterns, structure, architecture.” (56)

More a product of computer software and the recording studio, how are software platforms and recording technologies influencing music itself? For Will.i.am, says the RS article, “songs aren’t discrete works of art but multi-use applications – hit singles, ad jingles, film trailers – all serving a purpose larger than music consumption” (50). In other words, the discrete song is no longer to be contemplated or celebrated as is a work of art, but is instead analogous to Warhol’s serial reproductions of found photographs of famous stars. Remember that Warhol, appropriately, called his studio The Factory.