Bubblegum Breakthrough (Slight Return)

Last night my friend Tim Lucas took the time to post comments to my recent entries, “Bubblegum Breakthrough” and “DIDs,” a gesture that I very much appreciate--one hopes that one’s blog entries are taken seriously by somebody. While I’d like to respond at length to the many ideas in both of his posts, for the moment I’ll confine my remarks to Tim’s remarks on my most recent entry, “Bubblegum Breakthrough,” simply because it’s the most recent.

Having mentioned the co-songwriters of “The Rain, the Park & Other Things”--Artie Kornfeld (pictured, at the Woodstock festival) and Steve Duboff--he was right to remind readers that I’d overlooked the fact that Artie Kornfeld was one of the co-producers of the 1969 Woodstock Festival. Those interested might want to visit his webpage, where one can find biographical information as well as behind-the-scenes information on the complexities of staging the famous music and arts festival. (Alternatively, a brief bio of Kornfeld is available here.)

Tim makes an intriguing link between “The Rain, the Park & Other Things” and the heavy rains that festival-goers had to endure while at Woodstock:

No wonder he [Kornfeld] . . . looks so blissed out while standing onstage and rapping to the ABC newsman about all the people sitting in the rain in the Woodstock movie. His rap is the one Charlton Heston has memorized in The Omega Man.

Having read Tim’s comment, it occurred to me that one could think of “The Rain, the Park & Other Things” as a sort of virtual rehearsal for the Woodstock festival itself, as if Kornfeld had, in some half-formed or perhaps unconscious way, the idea for the Woodstock festival in his head when he wrote the song years before, thus making the lyrical content an example of what rhetoricians call prolepsis—speaking of something that has not yet happened as if it already has happened. One wonders if Kornfeld being “blissed out” during the interview isn’t, in part, his own bewildered reaction to the literal realization that “The Rain, the Park & Other Things” was, remarkably, unfolding before him.

In response to my assertion that "The Rain, the Park, & Other Things" was bubblegum music, Tim responded:

The Cowsills may have been a bubblegum act by definition, but I would personally categorize their performance of this song as psychedelia. There is no insincerity or irony in the vocals, for one thing, and the instrumentation has a wonderfully iridescent quality. Wholesome yes, but psychedelic nonetheless--like a black light poster or a strawberry scented candle.

In response, I would say that a fundamental problem--and what makes writing about this sort of music difficult--is that the categories of “bubblegum” and “psychedelia” are ill-defined concepts: they have “fuzzy boundaries” (no pun intended). As an old philosophy professor of mine once warned me: avoid creating false dichotomies between ill-defined concepts. The problem is this: is psychedelia defined by instrumentation, that is, by sound, or by lyrical content, or, as Tim suggests, by a certain rhetorical posture toward the subject matter? (Irony being a defining feature of bubblegum as I understand his argument.)

I agree with him in his characterization of the song’s instrumentation (sound being essential to psychedelic music), and I also think he’s correct in his observation that there’s no “insincerity or irony in the vocals.” But we disagree over the issue of irony: actually, I would take the opposite position, and say that it is psychedelia that is defined by irony, not bubblegum, the latter music being the one characterized by a certain naïvete and lack of irony--an absence of self-consciousness. In order to illustrate my point, juxtapose “The Rain, the Park, & Other Things” with, say, the Rolling Stones’ “2000 Light Years From Home”--a song which, historically speaking, has the virtue of being released almost exactly at the same time as “The Rain, the Park, & Other Things.” Which song seems more obviously psychedelic? To me, it is “2000 Light Years From Home,” certainly the more irony-laden and self-conscious of the two. What’s more, the lyrics are more “surreal” as opposed to those of “The Rain, the Park…,” which form a more coherent narrative, even if the narrator can’t decide if the event really happened or was a dream. In contrast, psychedelic lyrics are often highly fragmented, repetitive, and, as I mentioned earlier, surrealistic. As an example, think of the Stones’ “She’s a Rainbow”:

Have you seen her all in gold?
Like a queen in days of old
She shoots colors all around
Like a sunset going down
Have you seen a lady fairer?

She comes in colors everywhere;
She combs her hair
She's like a rainbow
Coming, colors in the air
Oh, everywhere
She comes in colors

She’s like a rainbow
Coming, colors in the air
Oh, everywhere
She comes in colors

I see psychedelic music as the aural equivalent of an hallucinogenic drug trip--“She’s a Rainbow” being the Stones’ answer to “Lucy in the Sky with Diamonds”--while bubblegum is the aural equivalent of non-alcoholic beer (or, alternatively, psychedelic music played by a band that doesn't inhale).

I think the Cowsills’ (cleaned-up) cover of “Hair” also works as wholesome psychedelia--listen to the sound effects during the “It can get caught in the trees” stanza--but “Indian Lake” is unabashed bubblegum.

Yes, and yes--although I was never a fan of the musical Hair nor the Cowsills (which doesn’t mean, incidentally, that just because I wasn’t “for” them meant I was “against” them). “Indian Lake” is on The Best of the Cowsills, but when I play that CD I usually press the “skip” button when “Indian Lake” cues up. To be honest, the only Cowsills record to which I really ever gave a listen was The Cowsills In Concert (which included “Hair” live), an album that a friend insisted I borrow, along with the first Vanilla Fudge album. I have to say that at the time, for some now long-forgotten reason, my tastes gravitated toward Vanilla Fudge, although the last time I listened to their first album (on CD), probably a year or so ago, I found it extraordinarily dull and turgid. Some critic once remarked about the work of the novelist Henry James, “He chewed rather more than he bit off,” a remark that is an apt description of the first Vanilla Fudge album. I probably thought at the time that it was “psychedelic,” but now I think it is just “pulverizedelic,” a plodding, Hammond organ-heavy album that is utterly devoid of any humor or imagination. You can’t imagine how many local bands at the time tried to copy its sound, bands that played so many high school proms I don’t even wish to think about it. In contrast, and to its credit, The Cowsills in Concert is, now, what it was, then--completely innocuous and benign.

Looking back at my previous post, I see that the fundamental issues became even more complicated when I suggested that "Power Pop" developed out of "bubblegum." Anyone wish to chime in on (for example), the relation between . . . the Cowsills and . . . Big Star?

1967: Bubblegum Breakthrough

It is no accident that virtually every album considered among the greatest in rock history is not a live album but made in the studio. To name some obvious examples, think of Elvis Presley's first LP for RCA (1956), The Beatles' Sgt. Pepper’s Lonely Hearts Club Band (1967) and Pink Floyd's Dark Side of the Moon (1973)--all products of improvements in studio recording and engineering technology. Moreover, in the case of Dark Side of the Moon, developments in electronic music and the invention of the Moog synthesizer both contributed to its success and its achievement. Because of developments in electronic music and recording methods, by 1967 popular music had begun to provide an aural, electronic equivalent to the hallucinogenic drug experience, known as “psychedelic rock” or simply “psychedelia.”

What came to be referred to, pejoratively, as Bubblegum Music emerged from, and was a response to, psychedelia. The acknowledged masters of this form of pop music were Jerry Kasenetz and Jeff Katz (known as Super K Productions), who were to Bubblegum music what Alan Parsons was to psychedelic rock. Under the banner of Super K Productions, Kasenetz-Katz were responsible for hits such as “Simon Says” by The 1910 Fruitgum Company and “Yummy, Yummy, Yummy” by the Ohio Express, both released in 1968.

In my mind, though, Bubblegum’s first big hit was recorded by The Cowsills, who, as everyone knows, became the model for the musical family depicted in the TV show The Partridge Family (1970-74). The hit, released late in 1967, was titled “The Rain, The Park & Other Things.” It was written by Artie Kornfeld and Steve Duboff, who’d also written the hit “The Pied Piper” for Crispian St. Peters.

I saw her sitting in the rain, raindrops falling on her
She didn't seem to care, she sat there and smiled at me
Then I knew (I knew, I knew, I knew) she could make me happy (happy, happy!)
Flowers in her hair, flowers everywhere!
I love the flower girl! Oh, I don't know just why, she simply caught my eye
I love the flower girl! She seemed so sweet and kind, she crept into my mind
I knew I had to say hello
She smiled up at me, and she took my hand and we walked through the park alone
And I knew (I knew, I knew, I knew) she had made me happy (happy, happy!)
Flowers in her hair, flowers everywhere!
I love the flower girl! Oh, I don't know just why, she simply caught my eye
I love the flower girl! She seemed so sweet and kind, she crept into my mind
Suddenly the sun broke through (see the sun)
I turned around she was gone (where did she go?)
And all I had left was one little flower in my hand
But I knew (I knew, I knew, I knew) she had made me happy (happy, happy!)
Flowers in her hair, flowers everywhere!
I love the flower girl! Was she reality or just a dream to me?
I love the flower girl! Her love showed me the way to find a sunny day

Betraying Bubblegum’s psychedelic origins, the singer is unsure whether he’s just experienced something real or an hallucination. “The Rain, The Park & Other Things” can also be understood as a benign version of The Association’s “Along Comes Mary” with its supposedly cloaked drug reference (“Mary,” so the story goes, is short for “Mary Jane,” one of the many coded names for marijuana).

Although providing similar titillations as rock but for a younger, teenage set, Bubblegum was psychedelic music deprived of its substance. It was psychedelia with the malignant property removed, the 1960s equivalent of today’s decaffeinated coffee, fat free cream, beer without alcohol, sugarless soda pop. It was The Monkees rather than The Beatles, “I Think We’re Alone Now” rather than “Let’s Spend the Night Together,” “Crimson and Clover” as the good (drug) trip rather than the bad one of “2000 Light Years From Home.”

Bubblegum’s novel flavor dissipated fast, and by the early 1970s it was gone, supplanted by what’s since become known as “Power Pop”—think of The Raspberries’ “Go All the Way” instead of Tommy James’ “Hanky Panky.”