University of Nebraska at Kearney student Grant Campbell responded to an observation I made in my previous (April 9) blog entry, “Rock History and How It’s Made,” prompting me to expand on some comments I made in that post. In response to my previous entry, he made the following comment:

The technology aspect is most certainly a driving force behind the change in “style” of the era’s [the 1960s] music. However, wouldn't it be genealogical for a certain era’s musicians to find their own way of utilizing that technology? I know you aren't taking ALL the credit away from musicians and giving it to technology. But if technology is going to advance anyway, I still think that it is the artists who need to be primarily recognized for their creative genius.

I should add that he’s responding to an observation I made at the end of my post, that most histories of rock ‘n’ roll focus on influence understood rather narrowly as artistic influence, rather than on the influential role of technological innovation, an “invisible” factor driving popular musical change. While I was by no means trying to diminish the role of the musician, I should say that what is meant by “artistry” might well in fact mean, in part, how the musician exploits the potential of a new technology, meaning on that point I'm in agreement with Grant when he talks about a musician’s finding his “own way of utilizing” a specific technology. But I would add that technological changes continue to challenge and modify what we mean by "artist" in the first place.

Since I suspect there are many who share his thoughts (or rather, hesitations), perhaps I ought to provide some examples of what I meant by my earlier assertion about the role of technology in popular music in order to illustrate my general point (not an entirely original one, I might add):

--Frank Sinatra responded to the development of the LP (long-play) record by creating albums unified by a sense of mood or tone, e.g., In the Wee Small Hours (1955). With an entire side available consisting of roughly twenty minutes, he was no longer restricted by the limitations of one side of a 78, or roughly five minutes. The second side of The Beatles’ Abbey Road (1969) exploits the length of a side of the LP in a similar way. Remember that the word “album” used to refer to a heavy cardboard portfolio that consisted of several 78s tucked inside separate sleeves, not a single 12" LP record.

--In the 1960s, rock musicians responded to the potential of the LP by “stretching out” or “jamming”—the “jam session,” which sometimes took up the entire side of an LP. While I certainly don’t wish to get into a simple “chicken-or-egg” dialectical argument, one wonders whether the storage capacity of one side of an LP didn’t in fact prompt musicians to stretch out or jam in the first place. A case in point is a band such as the Grateful Dead, a band that made records attempting to duplicate the ambiance of their live concerts, a practice in flat contradiction to that of most bands at the time, which tried to make their concerts sound like their records.

--The development of multitrack recording, among other engineering innovations, enabled the development of psychedelic music, the aural equivalent of an hallucinogenic trip. As Jim DeRogatis observes:

Musicians couldn’t specifically reproduce any of these [hallucinogenic] sensations, but drug users also talked about a transfigured view of the everyday world and a sense that time was elastic. These feelings could be invoked—onstage [synaesthesia, the “psychedelic light show”] but even more effectively in the recording studio—with circular, mandala-like song structures; sustained or droning melodies; altered and effected instrumental sounds; reverb, echoes, and tape delays that created a sense of space, and layered mixes that rewarded repeated listening by revealing new and mysterious elements. (Turn On Your Mind, Hal Leonard Corporation, 2003, p. 12)

The “altered and effected” instrumental sounds to which DeRogatis refers are technically known as “non-linear synthesis,” meaning that the sound that goes in to a particular electronic device is not the sound that comes out—think, for example, of the use of the Leslie (see my earlier entry) or the ring modulator. In this sense, I suppose, the use of technology to approximate a drug trip is an example of the banal insight that technology follows the path of ideology.

--After a live concert, the Velvet Underground--the band which I specifically mentioned in my last post--frequently left the stage leaving their plugged-in guitars behind, thus enabling a self-sustaining feedback effect (the amplifiers would generate sound waves that in turn would vibrate the guitars' strings, thus creating a loopiness, or self-sustaining feedback). Jimi Hendrix often did the same thing, exploiting electronic technology’s potential to operate independent of any conscious (human) control. Lou Reed's later Metal Machine Music (1975) is an entire album consisting of self-sustained feedback, pushing the point of technology's ability to operate autonomously of human control to the extreme--see below.

--In a further development since the 1960s, digital sampling enables one to make a record by combining fragments of songs compiled entirely from previous recordings—yet another challenge to what is traditionally meant by the word artist. Certainly the Velvet Underground was—in the traditional sense of the word—influenced by Andy Warhol’s notion of the pop artist, since he was at the time the VU formed using found photographs for the making of prints. Remember that Warhol referred to his studio as the Factory, suggesting the potential for “art” to be a mass-produced item just like any other, or perhaps, no different than any other. Think of Duchamp's "Fountain," a urinal to which he applied the signature "R. Mutt" and placed in an art gallery.

The larger point, I think, is that the language we use to talk about popular music is itself problematic, for as the practice of digital sampling reveals, terms such as "artist" and "musician" no longer really function. The question we need to consider seriously is whether they were terms antiquated decades ago, when rapid changing technologies began to profoundly change popular music.

Rock History And How It's Made

Several blog entries ago I discussed Art Laboe's first Oldies But Goodies (1959) compilation, a collection of mid-50s doo wop and R&B consisting largely of L.A.-based groups such as The Penguins (“Earth Angel”) and The Medallions (“The Letter”). By issuing the Oldies But Goodies album in 1959, so I argued, Laboe was the first to historicize rock ‘n’ roll, to lend it the dignity and distinction of a “classic” or “golden” era, represented by the album title itself emblazoned in gold. While I think I was correct in that observation, in retrospect I don’t think at the time I wrote the entry I had fully considered all of the implications of my remarks. What I should have said in that earlier post is that the initial Oldies But Goodies collection serves to mark or distinguish the first from the second generation of rock ‘n’ rollers.

Although he’s writing about the idea of “nationhood” and the formation of modern nations, Benedict Anderson makes the trenchant observation in Imagined Communities that since it was impossible for the generation that came of age after the historic ruptures of 1776 (America) and 1789 (France) to recapture the spirit and inspiration that gave rise to these revolutionary moments, the following, or second, generation began “the process of reading nationalism genealogically—as the expression of an historic tradition of serial continuity” (1991 paperback ed., p. 195). The process of reading nationalism genealogically, as a process unfolding serially in time, gave rise to the study of history, history itself as a profession—the historian. Those who, for example, take upon themselves the duty of constructing The History of Rock ‘n’ Roll perform the same sort of activities as other historians, selecting representative figures, moments, and events from the past and then ascribing to them value and distinction in a larger pattern of meaning.

Take, for example, the claim widely attributed to Brian Eno, that although just a few thousand people bought the first album by the Velvet Underground, virtually every one who did so was inspired to start a band. While one might legitimately ask how he (or whomever actually uttered the remark) managed to acquire such information and to possess such grand, omnisicent knowledge, that’s really not the point. My point is that he’s taking on the role of the historian—like all historians, his role a self-appointed one—constructing a cause-and-effect narrative history of rock, giving it a genealogy and hence a tradition. In this case, he’s ascribing to the Velvet Underground a key or foundational moment in a larger, sequential narrative called the history of rock, asserting that those who came within earshot of that VU album were the inheritors—the torchbearers—of the spirit and innovation of the band (the proper names of the group normally would follow). By analogy, think of the genealogical style of Biblical chronicles: x begat y, y begat z, and so on.

He has every right to make remarks like that, of course, as Benedict Anderson points out, since those who come after, the second, third, and subsequent generations, have the right to speak for the dead--even when those on whose behalf they speak could have never understood themselves as such (198). (As Anderson points out, Michelet, the self-appointed historian of the French Revolution, claimed to speak for those who sacrificed themselves for the nation of France, insisting that he could speak on behalf of the dead, saying what they "really" meant and what they "really" wanted.) In the creation of a narrative in which the Velvet Underground serves as the grand ur-precursor to every subsequent avant-garde, experimental, glam rock, punk, post-punk, new wave, goth, and indie rock band to follow, the historian is actually speaking his own history, in actuality his own desire, articulating a faith, for he is really designating as a precursor a band whose members authored a future that they could have neither predicted nor fully comprehended.

Here’s the same general point, stated more poetically, by Gertrude Stein:

No one is ahead of his time, it is only that the particular variety of creating his time is the one that his contemporaries who are also creating their own time refuse to accept. And they refuse to accept it for a very simple reason and that is that they do not have to accept it for any reason. . . . Those who are creating the modern composition authentically are naturally only of importance when they are dead because by that time the modern composition having become past is classified and the description of it is classical. That is the reason why the creator of the new composition in the arts is an outlaw until he is a classic, there is hardly a moment in between and it is really too bad very much too bad naturally for the creator but also very much too bad for the enjoyer. . . . For a very long time everybody refuses and then almost without a pause almost everybody accepts. (“Composition as Explanation,” in Selected Writings of Gertrude Stein, ed. Carl Van Vechten (The Modern Library, 1962), 514-15.

Why is the construction of such genealogical histories so important to us? Because to claim that there is no rationally directed development is to open one to the realization, as Karl Popper observed in the 1940s, that history has no discernible meaning or pattern, that the future is radically contingent. His argument has never been answered because it is unanswerable (except by an appeal to faith, a belief in teleology). Popper claimed that the human future will be as it has always been, dominated by technological changes. The history of rock has been dominated by technological change; a book ought to be written exploring the role of technology rather than, as most all are, as genealogical influence. What would rock music be if not for the electric guitar? The programmable synthesizer? And way back when: how else would have Elvis burst onto the national spotlight if not for television?

Genealogical history has the virtue of connecting the present to a past that consequently becomes meaningful, and hence providing the semblance of continuity from one generation to the next. But as for the creation of rock histories, influence (however defined) is a faith, and hence undemonstrable.