Return Of The Record

According to this article from today’s L. A. Times, there’s been a “mini-boom” of neighborhood record stores in the Los Angeles area. Sales figures indicate that sales of vinyl LPs were up 89% in 2008, signaling a renewed interest in the venerable musical storage medium. According to the article,

Between 2003 and last year, more than 3,000 record stores closed in the U.S., including such Los Angeles landmarks as Tower Records on the Sunset Strip. Independent shops such as Rhino Westwood and Aron’s Records in Hollywood accounted for nearly half the losses, according to the Almighty Institute of Music Retail, a database and marketing firm. Today, there are 185 record stores in the L.A. area, down from 259 at the beginning of 2007.

Several factors are cited for the resurgence of interest in the decades-old format, among them the assertion by audiophiles that a vinyl record sounds better than a compact disc. Even if that were indisputably true (and it may be), I would argue that a major factor accounting for interest in the format is the appeal of an album’s artwork over that of a CD—a CD booklet simply can’t compete with the visual and tactile appeal of a vinyl LP cover. Additionally, the vinyl LP has an aura of historicity about it that a CD doesn’t. The L. A. Times article cites Marc Weinstein, founder of Amoeba Music, the chain whose Hollywood venue is among the largest independent retail record stores in the country. He is quoted as saying, “I’ve always marveled at every new generation of 15-year-old boys who go to the Doors vinyl section and say, ‘Wow, an original Doors LP!’” I would argue that their fascination lies in the fact that the record was issued when the Doors were still actually recording and performing, a tangible connection to that era, unlike a later CD reissue.

Whether the vinyl LP “mini-boom” will continue in its present robust fashion is hard to say, although it’s worth pointing out that the introduction of television didn’t render the radio obsolete, no more than the Internet has displaced television. As Marshall McLuhan observed, the content of the new media is the old media: digital downloading of classic movies and television shows is an illustration of McLuhan’s point. Digital downloading of music is yet another illustration of his point. But since the record is the basic material artifact of rock culture, integral to its initial manner of distribution and consumption, it is no wonder that the vinyl record’s appeal has not entirely disappeared.