“This Record Was Made To Be Played Loud”

Trivia question: What was the first album in the history of rock to include the disclaimer, “This Record Was Made To Be Played Loud”? I cannot provide a definitive answer to that question, but in my (limited) experience, it was an album by Mountain, titled Climbing!, released in March 1970 (which includes the band’s biggest and perhaps best known hit, “Mississippi Queen”). Of course, loudness is not noisiness, but at the time that album was released, the terms were often used interchangeably, and the injunction to play the record loud was meant to suggest that if the listener would play the record at a high volume, it would sonically recreate, as closely as possible, the live concert experience.

Loudness has to do with volume level; noise typically refers to disagreeable sounds (which may be loud) rather than to music. Early on, “noise” (and “noisy”) was a pejorative term applied to rock, which meant that [fill in the blank] was not music at all. Hence the word “noise,” as Jacques Attali has pointed out (Noise: The Political Economy of Music, 1985), is really a category of taste. I remember hearing the word “noise” quite a bit in 1964, the year the Beatles were introduced to America. For those Americans born before the war who grew up listening to jazz and swing, what the Beatles played was not music but noise, which, translated, meant that the music challenged what were presumed to be clearly defined notions of good and bad taste.

Hence, while there is such a thing as noise, noise-as-noise, in rock music, because it is a product of culture and technology, noise is never noise, but rather noise-as-code. Even so-called “feedback,” which might be considered as an accident or a form of error, can be considered noise-as-code: because of the theatrics of the Velvet Underground, Jimi Hendrix and The Who, by the late 1960s rock concerts often concluded with guitarists leaving their instruments on the stage in order to generate self-sustaining feedback while the audience left. At the very least, this practice challenged conventional notions of taste. Yet because “change is inscribed in noise” according to Attali, it also, obviously, represented rebellion, but perhaps more importantly a new, perhaps “revolutionary,” order outside the hegemonic norm (the “mainstream”). Feedback, in other words, was not noise; it was ideology.

Noise-as-code pre-dated Elvis, but he was certainly aware of its existence. By the late 1960s, noise-as-code could be deployed both as an individual statement as well as a critique of cultural violence and chaos, and there is perhaps no better illustration of noise-as-code in the history of rock than Jimi Hendrix’s performance of “The Star-Spangled Banner” at Woodstock in August 1969. That the performance was understood to be an ideological statement was revealed by the cultural debate that occurred almost immediately after the release of the film WOODSTOCK in March 1970 (coincidentally, at about the same time as Mountain’s Climbing!). As is typical of much public discourse, the issue quickly became polarized: was his rendition of the national anthem an anti-war statement, or a statement on the divisiveness that characterized America in 1969? Idealism or disillusionment? In retrospect, the moment was so significant that subsequent developments of noise-as-code, as exemplified by movements such as “industrial music,” “electro-industrial,” and “industrial rock,” can be understood as mere gloss on this historic moment.

Update: 31 March 2009 9:02 a.m. CDT: Ian W. Hill wrote in (see comments) and indicated that the first rock album to carry the disclaimer was Let It Bleed, by The Rolling Stones, released November 1969, which contained the injunction to “play it loud” on the inner sleeve (as well as a note to play side one first). Thank you very much, Ian, for writing in and supplying the information. I forgot that the Stones album contained the injunction; for some reason I remembered the Mountain album instead. Given that the albums were released just a few months apart, I suspect we now know not only the first album to contain the disclaimer, but the second as well.

Angels In Red

In her book, Women and Popular Music (Routledge, 2000), Sheila Whiteley is interested in identifying and examining female archetypes in popular music. She has observed that there are benign female fantasy figures (“inscribed within a dreamlike and unreal world”), but fantasy women can sometimes become supernatural (as an example, think of The Eagles’ “Witchy Woman”), and therefore dangerous and unpredictable. But there is also the highly idealized woman, the object of the (male) singer’s devotion and desire. The flipside of these highly idealized women are highly sexualized, fallen women, and in songs about them they are defined exclusively by their sexual availability. This morning I sketched out these categories, along with some songs that typify each. Whiteley’s primary interest is in images of women in Sixties rock songs, but in the following list I haven’t confined myself exclusively to songs from that era. Obviously many other examples could be cited; I restricted my list to ten songs in each category. While this is nothing more than a sort of parlor game, it is revealing nonetheless.

Benign Fantasy Women:
(The ideal woman, the “dream lover,” often appears only in dreams; while these songs are about fantasy women, they are also about male fantasy)
The Beatles – “Lucy in the Sky with Diamonds“
Johnny Burnette – “You’re Sixteen”
David Allan Coe – “Angels In Red”
Bobby Darin – “Dream Lover”
Electric Light Orchestra – “Can’t Get It Out Of My Head”
John Mayer – “Love Song For No One”
Roy Orbison – “Dream Baby”
Roy Orbison – “In Dreams”
Sugarloaf – “Green-Eyed Lady”
Neil Young – “Cinnamon Girl”

Dangerous Women/Malignant Fantasy Women:
(In which the female becomes predatory and is often unmanageable; they are often given names, but names such that only a writer like Poe would use)
The Beatles – “Girl”
Derek and the Dominos – “Layla”
Fleetwood Mac – “Rhiannon”
The Four Tops – “Bernadette”
Hall & Oates – “Maneater”
The Hollies – “Long Cool Woman in a Black Dress”
John Fred and His Playboy Band – “Lucy in Disguise (With Glasses)”
Chris Rea – “Stainsby Girls”
Rod Stewart – “Maggie May”
Neil Young – “Like A Hurricane”

The Earth Mother (and Itinerant Men):
(In which women are nurturing, patient, long-suffering, metonymically associated with the “comforts of home.” In contrast to the Earth Mother, however, the male singer is itinerant, shiftless, financially irresponsible, and unable to “settle down”)
The Rolling Stones – “Angie”
Glen Campbell – “Gentle on My Mind”
David Allan Coe – “Under Rachel’s Wings”
Hall & Oates – “Sara Smile”
Waylon Jennings – “Amanda”
Kiss – “Beth”
Looking Glass – “Brandy”
Chris Rea – “Standing in Your Doorway”
Marty Robbins – “My Woman, My Woman, My Wife”
Conway Twitty – “I’d Love to Lay You Down”

The Sexually Available Kind:
(These contain rather obvious sexual innuendo in which the women are defined by their sexual availability, preferably to be dominated as well)
Aerosmith – “Walk This Way”
Cher – “Gypsies, Tramps & Thieves”
Confederate Railroad – “Trashy Women”
Def Leppard – “Pour Some Sugar on Me”
Kiss – “Lick It Up”
Billy Paul – “Me And Mrs. Jones”
The Rolling Stones – “Honky Tonk Women”
Shocking Blue – “Venus”
Conway Twitty – “Tight Fittin’ Jeans”
Neil Young – “Saddle Up The Palomino”

Women figure in songs featuring the carpe diem (“sieze the day”) theme, such as Billy Joel’s “Only The Good Die Young,” in which the male singer pleads with the female (“Virginia”) to give up her virginity. Such songs would also include Rod Stewart’s “Tonight’s the Night,” but I would argue that because the erotic scene of such songs is so highly theatricalized, or “staged,” it strongly suggests their subject is male fantasy and not women at all.

Gun Club

On this day in 1982, David Crosby fell into a drug-induced slumber while taking a spin on the San Diego Freeway. Although he crashed into the center partition dividing the freeway, he emerged from the accident physically unharmed. He was arrested on drug charges, however, after the police discovered cocaine in his vehicle. The police also discovered a gun in his car, a gun that Crosby claimed he had purchased over a year earlier, in the aftermath of John Lennon’s murder in December 1980. He may have been telling the truth about why he had the gun in his car. After all, John Lennon was murdered in America, where the gun is ubiquitous.

The gun is a central feature of American culture, as essential as money (and sex, of course). John Lennon’s murder was a terrible tragedy, but he wasn’t the first figure associated with rock culture in America whose life and destiny became bound up with the gun. It is now widely accepted that Dylan’s putative motorcycle crash in July 1966, while it actually happened, was subsequently exaggerated in terms of its physical injury in order to allow Dylan to remove himself from public life (for safety reasons). In Martin Scorsese’s 2005 documentary, No Direction Home, Al Kooper says as much, averring that he was afraid to tour with Dylan after 1965 because he didn’t want to play John Connelly to Dylan’s JFK. The fear of being shot and killed was very real, long before John Lennon’s slaying.

The lives of many figures associated with rock culture have ended by the gun. On 11 December 1964, at the Hacienda Motel in Los Angeles, Sam Cooke was shot and killed by Bertha Franklin, the motel’s manager. Some years before that, in 1954, Johnny Ace, who had a hit with “Pledging My Love,” accidentally killed himself while playing Russian Roulette. And there are other examples: Arlester “Dyke” Christian, leader of Dyke and the Blazers, was shot to death on 30 March 1971. On 23 January 1978, Terry Kath, guitarist with the band Chicago, apparently accidentally shot and killed himself while cleaning his gun. In April 1983, Felix Pappalardi, Cream producer and Mountain bassist, was shot and killed by his wife Gail Collins. A year later almost to the day, Marvin Gaye was shot and killed by his father. The gun has also been used, of course, to achieve self-murder: Danny Rapp, of Danny and The Juniors, died of a self-inflicted gunshot wound in 1983. Country singer Faron Young also died of a self-inflicted gunshot wound (1996), and Wendy O. Williams, vocalist for the short-lived Plasmatics, killed herself with a gun in 1998. And famously, on 8 April 1994, Kurt Cobain was discovered having murdered a rock star with a gun, the closest one he could find: himself. As the gun is to the culture, so the gun is to the music.

An A-Z Of Blue Steel Poetics:
Aerosmith – “Janie’s Got A Gun,” Pump
The Beatles – “Happiness is a Warm Gun,” The Beatles
Johnny Cash – “Don’t Take Your Guns To Town,” The Fabulous Johnny Cash
Depeche Mode – “Barrel of a Gun,” Ultra
Elvis Presley – “In the Ghetto,” From Elvis in Memphis
Kenny Rogers & The First Edition – “Ruby, Don’t Take Your Love To Town,” Ruby, Don’t Take Your Love To Town
Grand Funk Railroad – “Don’t Let ‘Em Take Your Gun,” Good Singin’ Good Playin’
Jimi Hendrix Experience – “Hey Joe,” Are You Experienced
Ice-T – “Big Gun,” Tank Girl: Original Soundtrack
Jethro Tull – “I Am Your Gun,” The Broadsword And The Beast
Kiss – “Love Gun,” Love Gun
Lynyrd Skynyrd – “Saturday Night Special,” Nuthin’ Fancy
Ethel Merman – “You Can’t Get a Man With a Gun,” Annie Get Your Gun
Nine Inch Nails – “Big Man With a Gun,” The Downward Spiral
Phil Ochs – “The Men Behind the Guns,” I Ain’t Marchin’ Anymore
Gene Pitney – “(The Man Who Shot) Liberty Valance,” 25 All-Time Greatest Hits
Queen – “Another One Bites the Dust,” The Game
Rollins Band – “Gun In Mouth Blues,” Do It
Steely Dan – “Don’t Take Me Alive,” The Royal Scam
George Thorogood and the Destroyers, “Cocaine Blues,” Move It On Over
Ultravox – “Cut And Run,” Quartet
Violent Femmes – “Add It Up,” Violent Femmes
Hank Williams, Jr., “I’ve Got Rights,” Family Tradition
XTC – “Melt the Guns,” English Settlement
Neil Young – “Powderfinger,” Rust Never Sleeps
Warren Zevon – “Lawyers, Guns And Money,” Excitable Boy

Love is the Drug

For Georges Bataille, who thought a great deal about what constitutes human pleasure, for pleasure to be what it is, it has to exceed a limit of what is perceived as “wholesome” or “healthy”—it must be transgressive. The demands of pleasure (as opposed to, say, mere “happiness” or “contentment”) force us to confront the limits of our being. One way to exceed or surpass this limit is through chemical prosthesis—the use of drugs. Indeed, “addiction” is a common idiom for the way our culture perceives any excessive pursuit of pleasure, whether that be “sex addiction,” “shopping addiction,” or “drug addiction.” Our colloquialisms, however, also reflect the double nature of pleasure: we don’t “enjoy” or “really like” something—we “love” it, or perhaps “crave” it. When something strikes deeply in our being, it is “stunning.” “You send me,” Sam Cooke sang decades ago, employing a quaint metaphor of being sent into orbit, by which he meant, “You send me off the planet,” synonymous with the expression, “out of this world.” But since pleasure is also structured as destructive excess, we can also say we are “blown away,” or “knocked out,” or “floored.” “It stoned me,” Van Morrison sang, but he might just as easily have sung, “It almost killed me.”

Our popular music, particularly jazz and rock, traces the double nature of pleasure as excess. “Within jazz mythology,” writes Michael Jarrett, “drugs corroborate an ideology of control: playing one’s body as if it were a horn. Within the realm of rock, the reverse obtains. Drugs underwrite an ideology of freedom; they promise loss of control—the bliss of one’s body played as if it were a horn” (248). In effect, one’s self is either pumped up, or depleted, by chemical prosthesis: the limits to the self are surpassed either by the illusion of omnipotence or by the illusion of possession by an ego alien.

The number of popular songs about chemical prostheses—drugs and alcohol—is vast, so vast and so innumerable that it is impossible to name them all. But here are thirteen more unusual ones outside of the standard playlist that have the virtue of equivocating pleasure and addiction:

“For My Lover” – Tracy Chapman
“Pump It Up” – Elvis Costello & the Attractions
“Emma” – Jonathan Edwards
“Sister Morphine” – Marianne Faithfull
“Gold Dust Woman” – Fleetwood Mac
“White Lightning” – George Jones
“Addicted to Love” – Robert Palmer
“Mary Jane’s Last Dance” – Tom Petty & The Heartbreakers
“Comfortably Numb” – Pink Floyd
“She’s My Cherry Pie” – Poison
“Something Happened to Me Yesterday” – The Rolling Stones
“Love is the Drug” – Roxy Music
“Carmelita” – Warren Zevon

Parlor Game

According to Roland Barthes, virtually all music criticism “is only ever translated into the poorest of linguistic categories: the adjective” (Image-Music-Text, p. 179). Seeking to find a new way to listen to music and a new way to write about what he hears, Barthes says about typical music criticism:

Music, by natural bent, is that which at once receives an adjective. The adjective is inevitable: this music is this, this execution is that. No doubt the moment we turn an art into a subject (for an article, for a conversation) there is nothing left but to give it predicates; in the case of music, however, such predication unfailingly takes the most facile and trivial form, that of the epithet. (179)

For Barthes, adjectival music criticism—or what he later calls “predicative interpretation”—is the most common (“institutional”) form of critical writing about music. Predicative criticism typically perceives a piece of music as being simply a codified form of expression, to which the critic is obliged to ascribe an ethos (qualities and traits, i.e., adjectives).

Having picked up at the bookstore yesterday a remaindered copy ($3.98) of the hardcover edition of The New Rolling Stone Album Guide: Completely Revised And Updated Fourth Edition (2004), I thought I would test Barthes’ theory whether predicative interpretation inevitably resorts to the epithet. Since the potent tome purports to represent “three years of work by more than 70 writers and editors”—a declaration which I assume means a selected group of writers and editors—I think the book would qualify as a good indicator of common, or institutional, popular music criticism at the present time. Below I have reproduced a few passages from the book, on a particular musician, band, or album, which I think is illustrative of Barthes’ observations about music criticism’s penchant for the epithet. I have also selected few statements that I think are illustrative of how the critic seeks to identify an underlying ethos (traits, rendered as adjectives) in an individual piece of music.

On The Beatles:
It [Revolver] contains their prettiest music (“Here, There, and Everywhere”), their bitchiest (“And Your Bird Can Sing”), their friendliest (“I Want to Tell You”), and their scariest (the screaming-seagull acid-nightmare “Tomorrow Never Knows”). (53)

On Fleetwood Mac:
After striking such a perfect balance between self-expression and commercial appeal, Fleetwood Mac succumbed to studio artiness. The double-disc Tusk reveals Buckingham’s secret fixation: to become Brian Wilson with a touch of Brian Eno thrown in. (304)

On Daryl Hall & John Oates:
But it [Voices] did have “Kiss on My List,” a slick, bouncy #1 synth-pop smooch that taught Hall & Oates the way to make rock girls, disco girls, and new-wave girls scream together. (359)

On Kiss:
Kiss’ early albums are thin, cruddy-sounding hard rock recorded on the cheap, with only occasional lapses into catchiness. . . . (461)

On Led Zeppelin:
The [cover] image [of the band’s first album] did a pretty good job of encapsulating the music inside: sex, catastrophe, and things blowing up. (479)

On Midnight Oil:
…The Oils’ U. S. debut, 10, 9, 8 is a stunning, sunbaked answer to London Calling. Midnight Oil’s ferocious jeremiad against corporate greed and American military imperialism is powered by the apocalyptic delivery of bald singing colossus Peter Garrett and the twin-guitar assault of Jim Moginie and Martin Rotsey. (541)

On Ted Nugent:
“Journey to the Center of the Mind” (1968) would be just another pleasant psychedelic excursion without that lead guitar: Nugent makes the instrument snarl and stutter like a Harley-Davidson in low gear, shifting into a high-pressure whoosh on the solo breaks. (594)

On Neutral Milk Hotel:
Although psychedelic retro-pop and neohippie experimentalism defined the cadre of affiliated bands known as Elephant 6 . . . Jeff Magnum’s Neutral Milk Hotel stands out as the unique, even visionary, one of the collective—and the most enigmatic. (579)

On Ratt:
Ratt may be the platonic ideal of ‘80s pop metal/hard rock. (679)

On Patti Smith:
Teeming with ambition, primitivism, anybody-can-do-this chutzpah, and casual androgyny, Horses demands a reaction. (751)

On Warren Zevon:
With a head filled with ideas lifted from “cyber-punk” paperbacks and an imposing synthesizer arsenal, Zevon [with the album Transverse City] set out to do for art rock what he had done for the singer/songwriter movement—kick it in the ass. (905)

Let’s play a game: Try to revise each of the above epithets without employing any adjective at all or without the various traits attributed to the individual piece of music, and also without the various conceptually elusive taxonomies (e.g., “'80s pop metal/hard rock,” “psychedelic retro-pop,” “neohippie experimentalism”), and see what you’re left with.

Pop Quiz

I’ve noticed pop-ups consisting of “IQ Tests” seem to have become ubiquitous on the web lately, an interesting phenomenon that I cannot let go unremarked. For behind every pop-up window (every advertisement) there’s a product pleading for an avid consumer, inviting him or her to participate in a process that Louis Althusser called interpellation, the process by and through which individuals are constructed as “subjects” when they are forced to respond to the solicitations of ideology: “the individual is interpellated as a (free) subject in order that he shall submit freely to the commandments of the Subject, i.e. in order that he shall (freely) accept his subjection.” Pop-up windows frequently contain requests for individuals to respond to a question or questions, that is, they contain a quiz (a form of entertainment based on questions and answers). Quizzes function “phatically,” to use linguist Roman Jakobson’s term, by which he meant a type of (verbal) communication that implies nothing more than a simple willingness to converse (for instance, talking about the weather with your neighbor). Hence quizzes select, establish, and ultimately decide the kinds of knowledge (“bodies of knowledge”) that any particular culture, or subculture, considers “important,” marginalizing as irrelevant other kinds of knowledge. Determinations of importance, in turn, enable people to perform comfortably culturally symbolic gestures such as the expression of (preferred) taste; in turn, preferred tastes serve to enable (support and encourage) consumption and consumptive patterns—watch HGTV sometime. Or better yet, open the pages of any popular music publication. You are likely to find within its pages a quiz—which serves the same interpellative function as a pop-up window. Hence the quiz and the pop-up window are parts of the same communicative network that channels communication into consumption. Quizzes are simply pop-ups in disguise.